Business Promotions and Marketing

Production of documentaries
Publications
Catalogues
Packaging
Multimedia
Banners
Bill boards and hand bills
Carton and label design
Television jingles, montages and adverts

Corporate and Brand Identity

Logo design
Packaging Company Profiles
Creating Business Names
Proposal writing
Design of Business cards and letter head papers
Customised stationery
Design of brochures and flyers

Public Relations

Creating media awareness
Organising press conferences
Preparing and sending press releases
Event management
Speech writing on any topic or issue
Digital video coverage and post production
Talk show production
Professional Photograph services in events and occasions 

Consultancy Services

Leadership training
Marketing consultancy
Recruitment services
Information and communication technology consultancy

SERVICES—ANALYSIS

Production of Documentaries

Marketing is a creative way of business enhancement. Advertising, which is the flow of information about a product or service from the seller to prospective buyers, is one way of marketing which every organization needs. Usually, organizations and companies consider the media as the major channels of creating awareness about their products. For this reason, the television stations, radio houses and the print media are awash with advert placements. These are good advert channels but how many organisations and companies can sustain the huge money that goes into placing adverts on the electronic and print media? And if they can, how many viewers are captivated by such advert which compresses many vital information for want of time?

Just informing people that a brand exists is not enough. Advertising should be targeted towards the  prospective audience in such a way that it forms a positive impact on the customer and in the process creates brand recognition. Your business needs an aggressive advertising with innovative marketing concepts. The best strategy for creating a brand image is to utilize every single opportunity for the promotion of your company.

We bring to you that unique concept in marketing which is cheaper, more detailed, more convincing and above all interactive.

Through our package, prospective clients will be let into the world of your business leisurely. They will know all about your services and products in such an entertained manner that the longing for the product will be unprecedented.    

This is business documentary-the latest revolution in business promotion. The documentary is a serial presentation and analysis of your company’s achievements in its line of business; a detailed showcase of the company’s services and products and the value the products add to the users.

WHY YOU NEED A DOCUMENTARY

If a company takes stock of the number of people that enter its office premises in a day, it will be overwhelmed by the number. All these people are potential customers. They are also links to new clients for the company. In most companies, these visitors spend few minutes at the receptions. The company can exploit such time spent on its premises to its advantage by taking the visitor through the world of your business activities and milestones. Slot in the documentary into the television and engage the visitor’s interest for the time he will be there.

What makes the documentary more interesting and attention sustaining is that, it is packaged in such a way that the presentation and analysis are done in simple, clear and sweet flowing language with an engaging tone that appeal to the ear.

 Also, the narration is packaged in such a dramatic manner that the listener enjoys it so much that it will be anxious to use the advertised services or products.

The documentary can also be played in strategic offices that attract the highest pull of visitors. For instance, it could be played regularly in the MD’s office or any other top ranking officer’s office.
It is unfortunate that most business owners are not aware of this important business promotion strategy. They either tune in to television stations for their visitors or place different newspapers and magazines at the reception tables for the visitors. By watching those televisions and reading the newspapers, the visitor may develop interest in a service or product of your competitor right in your office. That is an unpardonable business error.

It will be amazing to know that experience in our business has shown that some visitors, after watching the documentary, change the initial topic of their mission by discussing and asking questions about what they saw in the documentary.  A declaration of interest forms the foundation for new business deal—the documentary does this for your business and more.

Seeing, they say, is believing. The documentary is also a strong negotiating tool for jobs. If your company is pursuing a contract, by playing the slot in a laptop will go a long way in convincing the clients on your capability in executing the job. When the client sees similar jobs executed by your company and listens to the testaments made by your customers, he will have no choice than to give you the job.

The documentary can also serve as souvenirs. It can be duplicated and given out to potential clients to let them know about your business. Fascinatingly, technology has grown so much that one can watch the documentary on the go. With a laptop which almost every body now possesses, your business is on the full glare of all. Instead of printing almanacs at the end of every year, which has become obsolete, package an engaging documentary and distribute to people and you will see the wonder it will do to your business.

PATTERN OF THE NARRATION

Research

There must be a detailed research on the client’s line of business to understand the industry better so as to use the right words in the narration. Research will also help in situating the importance of the client’s service or products to the end users. Our team of experienced researchers will produce the right terms and catchphrases peculiar to your industry but presented in the simplest way to make the documentary listeners friendly.

Dramatisation

The narration will be humanised to make it real to the listeners. If it is only based on abstract analysis, it may not be engaging enough. Once in a while, the picture of the narrator or another person using the service or product can be showed. For instance, if it’s a real estate firm, hotel, show the person in a room to establish comfort.

Customer Satisfaction

One or two old customers of the company will be interviewed to testify to the good of the product or service.

Staff Dedication

It will show the staff of the company at work and show the company’s promptness of delivery.

BRANDING

Branding is perhaps the most important aspect of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. Developing a brand therefore, is more than a unique string of letters denoting a particular product. It involves more than picking a catchy name.

The importance of branding is not about getting your target market to choose you over others, but about getting your prospects to see you as the only one that provides a solution to their problem. This implies that you must have a strong brand that confirms your credibility; Connects your target prospects emotionally; motivates the buyer; delivers the message clearly and concretes user loyalty.

Such strong brand is invaluable as the battle for customers intensifies day by day. It’s important to invest in building your brand. After all, your brand is the source of a promise to your customer. It’s a foundational piece in your marketing communications and one you do not want to be without.

We are well equipped to give your business that edge it needs to stand tall as the only company that has all the answers to your client’s needs. Give us a try and let our experience be your success. This will certainly be one of the best investments in your business you ever made!

 Business Cards

Do you know that you are more likely to get notices and gain business if your card is extremely professional?
When going to business functions, you rather have an excellent business card than a new car to drive. Most people will not see your car inside the event, but they will see your business card and how delightful it is will determine the number of new business deals you will get.

Remember that it is your card that people will take note of when entering new names into their contact management system. So your business cards should do more than provide contact information.

Today’s competitive business world requires that the business card do more than relay the basics, they should play a crucial role in your marketing process. Maximise your full business potentials by entrusting us with the task of polishing your business cards and other distributive materials.

Our creative designers with the use of high quality paper stock will design for you a card that is unique, tasteful and appealing.  

We do not make it gaudy, just noticeable.

Company Profile and Business proposal Development Services

In Brandedge, what we do best is integrating winning marketing communications concepts into effective business development strategies. One of such is helping you package plausible company profile and convincing business proposals.

A company profile is essentially what you use to establish your credibility in the market you serve. It helps potential customers to understand your business as well as know your company’s approach, unique strengths and experience. Basically, your company profile demonstrates your company’s ability to effectively meet customer needs.

Our research shows that buyers are easily attracted to companies with convincing profiles.
Regrettably, most business owners do not consider company profiles as an element of business promotions strategy, hence some do not have any profile while some have profiles that do not capture the real essence of their business.

The art of writing company profiles do not come easy. But with our years of proven proficiency, we package profiles that sell your company beyond imagination.

BRANDEDGE has an online database of profiles. Once we develop your company profile, it is automatically registered and will show up in the search results of our real-time database at no extra cost. All your contact information will be on the internet and this increases your company’s visibility and chances of getting new business deals. 

BUSINESS NAMES

Do you have interest in establishing a new business or are you planning to diversify to new areas?
Have you constantly thought of a name to suit your business without success?
 We are here to help you.

We will give you a name that will stand out.  Our business name service is complemented with catchy slogan and ideal logo. This complete package will give your business an image that attracts clients.

BUSINESS NAMES

Do you have interest in establishing a new business or are you planning to diversify to new areas?
Have you constantly thought of a name to suit your business without success?
 We are here to help you.

We will give you a name that will stand out.  Our business name service is complemented with catchy slogan and ideal logo. This complete package will give your business an image that attracts clients.

Proposals

Do you whimper when you receive an invitation to bid on a lucrative contract?
If you know you would do a great job if given the chance but writing the business proposal is holding you back, then You need Brandedge.

In today's competitive business environment, it is hard to get new orders, to get new customers, or to find new business partners. So, most businesses will sooner or later have to do a proposal to get new orders - and to increase sales. This may be a bid on a contract, a business proposal to a government authority, to another company or organization. But only a well prepared proposal will achieve the desired result.
 
In Nigeria, small and medium enterprises have continually complained of their inability to access banks loans, thereby  accusing the banks of not supporting the real sector through lending. The banks, on their parts often come with the counter defence that the SME’s do not present convincing proposals that assures them (Banks) of the SME’s readiness to utilise the funds judiciously.

In Brandedge, we prepare winning business proposals that give convincing reasons as to why people should invest in your business or offer you that contract.

PUBLICATIONS

BRANDEDGE MAGAZINE

Brandedge Magazine is a business profile magazine that showcases  every advertiser’s cutting edge in his or her line of business. Through the magazine, you are not only telling the world where you are and what you do, you are announcing your company’s core strengths, unique selling points and ability to deliver the best quality service to existing and potential clients.

The magazine will profile the personality of the Chief executive or Chairman of the company to establish his or her credibility in the line of business.

What makes Brandedge Magazine unique is that it will dedicate pages to inform readers about current developments and innovations in various industries and business spheres. Such information will not only make our readers to be conversant with both local and global developments, it will also expose our advertisers to the knowledge of what their competitors are doing. With that, they can position their businesses to always have an edge over others.

There are also pages on entrepreneurship that x-rays unusual but financially rewarding businesses. The aim is to trigger up entrepreneurial spirit in our youths and launch them into financial prosperity by stimulating their creative minds into rewarding ventures instead of waiting for paid employment.     

All these sections are designed to cater for the need of a wider audience and by implication, increasing the awareness on the products and services of our advertisers.

For easy accessibility of information, the magazine is divided into segments, each dealing on particular area. For instance, all advertisers on Real Estate will have special segments while those on Hospitality industry will have theirs. This makes the magazine reader friendly and convenient for reference purposes.

Every page or column will be displayed in the advertisers’ company colour. This helps to make your brand unique and stands out.

We are not just slamming your company’s information on the pages of the magazine, we are creating the right cash-phrase to attract attention to your product or service while still retaining your company’s slogan. As creative writers, we know what arouses interest. Give us your product/service and see how we market it with the right words.   

In these enterprising times we live in, the market is extremely competitive with new businesses springing up daily. Therefore, marketing your company is imperative if you want to stay afloat.

GOOD NEWS FOR OUR ADVITISERS: your products and services are also advertised on line in our website free of charge. Every edition of our magazine is uploaded and linked to several search engines. This increases your company’s visibility and enhances your chance of contacting new business deals.
Won’t You Rather advertise with us to have that most needed edge to launch your business to the world?

PUBLIC RELATIONS

It is an unbeatable machinery for the development, expansion and positioning of any business. Every successful company has employed it.

Public relations can serve many functions within marketing communications. Its primary aim is to influence how the market perceives an organization, with the bottom line objective: increase market share and revenues. Your organizations public relations program can do a lot more than increase sales. With the goal of reaching the largest targeted audience with the most efficient Naira investment, your audience can be one, some, or all, of a wide range of constituencies not limited to customers alone. With the same communication piece, your message can reach and influence...
 
            •  Community relations
            •  Public affairs
            •  Financial affairs
            •  Employee relations
            •  Industry relations
            •  Politicians, policy makers

Ideas Generations:
We believe in originality. The ability to come up with great ideas is not a common or general talent. Ideas generation is a great asset to any firm involved in public relations because that is what gives uniqueness and cutting edge. We have the minds to come up with great Ideas that will help any company dominate the industry.

Conceptualization:
After an idea has been conceived, next is the conceptualization. After due research and study of the prevailing market condition, we design the best concepts to reach targeted audience. The purpose of our Public Relations service is always to sale a company and her services or products. Our goal is to persuade the customer of the company's offers.
Great concepts are borne of creative minds, a factor we are well endowed with.

Brandedge Communications Limited will always design the best PR concept for your organization. We have in place the necessary media structures to offer the best PR services to our clients.
Our specialty is in using print media (newspapers, business journals, trade journals, general publications), radio and television medium to tell a company's story effectively and persuasively and assist in accomplishing the client's overall business objectives.

In tandem with the news releases, we also offer services preparing collateral materials such as newsletters, brochures, flyers, marketing kits, customer manuals, as well as ads and websites. This ensures a consistency of image and message that is so important in reinforcing your professionalism and credibility.

Other PR related services:
-   Advertisement (television, radio announcements, billboards, newspaper)
-   Promotions
-   Publicity.

EVENT MANAGEMENT

When it comes to giving your event the right character it deserves, Brandedge is the right choice. From planning to execution, our team of professionals makes sure that the right things are at the right place and at the right time. We take the stress and worries off you, giving you the time to concentrate on your business while your scheduled events are organised without hitches.

Depending on what you want, we can sort out the venue, speakers, entertainers and refreshment for all variety of events, is it birth day parties, award celebration, weddings, seminars, workshops, symposium etc. 
We have experienced interior decorators, polished ushers, functional sound systems, multi media projector and all enhancers you need to make the occasion a memorable one.

If your event is one that needs publicity before and after, be sure that both the print and electronic media will give it a wide coverage.

Our services also extends to follow up, if need be, on the participants.
There is no limit to what we can offer to ensure you have an eventful occasion.

CONSULTACY SERVICES

MARKETING CONSULTACY SERVICES

 We draw up strategic marketing and sales plans for companies providing certain services. Target clients include investment companies, production companies, manufacturing companies, governments, etc.

Firms with special service packages have often found it difficult to market such services. These packages are usually beneficial to the public but the difficulty has always been to reach the target customer.

We help develop, supervise and execute a concise marketing plan for such services because our business gives us great contact with the public and the media.

We have established business understanding and will do so more with foreign companies and individuals residing outside the country to import special goods that we can effectively market. Our methodology is simple. We establish the demand first of all then we make the orders. This way, we eliminate the probability of loss of time and tie-down of resources.